Updated: Mar 15
It’s two years now since I began making plans to get my business started. The first year passed in the haze of lockdown, and though we are now in another lockdown, I have been afforded a bit of time to reflect, with the nurseries being open! It hasn't always been easy, so what lessons have I learned along the way?
Lesson #1 Keep it diverse
I remember one of my college lecturers advising me that diversity was important in starting a design business. This may be particularly relevant here in my small town. I had a couple of false starts in getting my business together, firstly concentrating on graphics and secondly on photography. I quickly realised the difficulty in expansion when you had pigeonholed yourself from the off. I do feel that it is easier to market one service or product and be able to reach your target audience, however, the situation that we have found ourselves in with regards to the pandemic has seen me able to concentrate on other areas of my business while others have had to suspend trading. It may well be that the future will see me concentrate more heavily on one area but I do think that in the beginning it’s a great idea to keep it diverse.
Lesson #2 Not every customer is your customer